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MBA in Digital Marketing: Full Form, Courses, Fees, Eligibility, Admission, Duration, Colleges

  • Duration : 2 Years
  • Avg Fees : INR 5,00,000 - 20,00,000 Rupees (Total Fees)
MBA in Digital Marketing Overview
The goal of the specialized MBA program in digital marketing is to provide students with enhanced knowledge and abilities in data analytics, social media management,  online  consumer behavior,  search engine optimization (SEO),  and  digital marketing tactics. Graduates of  the program are ready for leadership positions in the digital marketing sector, where they will be able to steer client engagement and brand  expansion in the quickly  changing digital environment.
MBA in Digital Marketing Course Highlights
Feature Details
Duration 2 years
Eligibility A bachelor's degree from an accredited university is required; prior professional experience in marketing or similar industries is sometimes  desired.
Core Subjects Social media marketing, content marketing, SEO,  web  analytics, and digital  marketing strategy.
Practical Exposure Live projects, industrial collaborations, case  studies, and  internships.
Teaching Methodology Lectures, seminars, case studies, group  projects, and  guest  lectures by professionals in  the  field.
Skill Development Competencies in data-driven decision making, strategic thinking, content  production, and  digital campaign management.
Career Prospects Manager of  Digital  Marketing, SEO  Expert, Social Media  Coordinator,  Content Developer,  and Data  Scientist.
MBA in Digital  Marketing Top Colleges
Institute Name City State Rank
Indian Institute of Management Ahmedabad Ahmedabad Gujarat 1
Indian Institute of Management Bangalore Bengaluru Karnataka 2
Indian Institute of Management Kozhikode Kozhikode Kerala 3
Indian Institute of Management Calcutta Kolkata West Bengal 4
Indian Institute of Technology Delhi New Delhi Delhi 5
Indian Institute of Management Lucknow Lucknow Uttar Pradesh 6
National Institute of Industrial Engineering, Mumbai Mumbai Maharashtra 7
Indian Institute of Management Indore Indore Madhya Pradesh 8
XLRI-Xavier School of Management Jamshedpur Jharkhand 9
Indian Institute of Technology Bombay Mumbai Maharashtra 10
Entrance Exams for MBA in  Digital Marketing
Entrance Exam Description
CAT  IIMs administer the CAT, or Common Admission Test, to candidates seeking admission to MBA programs nationwide.
XAT   XLRI's Xavier Aptitude Test (XAT) is required for enrollment in MBA programs.
GMAT  India is among the countries where the Graduate Management Admission Test, or GMAT, is utilized for MBA admissions.
MAT  AIMA administers the Management Aptitude Test (MAT) for MBA admissions.
CMAT  NTA administers the CMAT, or Common Management Admission Test, to candidates seeking admission to MBA programs at AICTE-approved universities.
SNAP  Symbiosis International University administers the SNAP Symbiosis National Aptitude Test for MBA admissions.
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